CD Baby is a DIY distribution company that works with independent artists.
Headquartered in Portland, Oregon, in March 1998, the firm was counted 950,000 active distribution clients as of the end of Q2 2020. (Where ‘active’ is defined by an account with an asset signed up for distribution.)
Acquisition by Downtown Music Holdings
In March 2019, Downtown Music Holdings, the parent company of Downtown Music Publishing and Songtrust, announced that it was acquiring AVL Digital Group and its portfolio of businesses, including CD Baby, AdRev, DashGo and Soundrop.
At the time, AVL’s client base includes over 900,000 artists, labels and other rightsholders, representing the largest independent sound recording catalog in the music industry.
Industry sources estimated to MBW that the deal cost Downtown in the vicinity of $200 million.Music Business Worldwide