Roblox

Boombox will roll out first in TWICE Square, the Roblox experience inspired by K-pop girl group TWICE

WMG joined a $520m Series H investment round in Roblox Corp back in January 2021

Metaverse studio Karta raised $1.1 million in July 2023

Event is claimed to be the first-ever dedicated K-pop experience on Roblox

Firm posted a net loss of $176.4 million in Q2

BLACKPINK will perform in 'The Virtual', a fan experience and free to view event

Exec's appointment forms part of a wider expansion of Roblox's global partnerships team

Vlassopulos will work with Dubit in a senior advisory capacity on future metaverse strategies

'The time has come to embark on my next adventure,' said the music exec in a statement

Pre-concert 'quests' have already seen over 1.6m visits

Tai Verdes will perform his newly released single, Let’s go to Hell, as part of a four-song concert

Poppy was the first to host a Listening Party on the platform

The immersive performance begins inside Roblox on Friday, September 17

Partnership follows collaborations in the past year including the Lil Nas X Virtual Concert and Zara Larsson Launch Party

Both parties are accusing each other of not knowing the law